54 ascp skin deep november/december 2019
HOW COSMETICS CAN BECOME YOUR
SPA'S SECRET MONEYMAKER
by Lauren Snow
THE
lipstick
EFFECT
A
As estheticians, our primary focus
is our client's face. We analyze,
cleanse, exfoliate, moisturize, and
protect it. Our clients come to us
because they want help improving
their skin conditions and feeling better
about themselves. But what if there's
something you're missing in your
business that could help you do this
more successfully?
Most women wear at least one type of
makeup every day, whether that's concealer,
mascara, eyeliner, or lip color. Most clients
come to you for improving their appearance.
But are your clients buying cosmetics from you
to complement the esthetic treatments they
receive? Let's take a look at some ways to turn
makeup into an essential part of your business
growth, how to market and sell it, and how it can
contribute to your clients' overall satisfaction.