ASCP Skin Deep


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54 ascp skin deep november/december 2019 HOW COSMETICS CAN BECOME YOUR SPA'S SECRET MONEYMAKER by Lauren Snow THE lipstick EFFECT A As estheticians, our primary focus is our client's face. We analyze, cleanse, exfoliate, moisturize, and protect it. Our clients come to us because they want help improving their skin conditions and feeling better about themselves. But what if there's something you're missing in your business that could help you do this more successfully? Most women wear at least one type of makeup every day, whether that's concealer, mascara, eyeliner, or lip color. Most clients come to you for improving their appearance. But are your clients buying cosmetics from you to complement the esthetic treatments they receive? Let's take a look at some ways to turn makeup into an essential part of your business growth, how to market and sell it, and how it can contribute to your clients' overall satisfaction.

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