ASCP Skin Deep

NOVEMBER | DECEMBER 2019

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ascp now offers advanced modality insurance! ascpskincare.com/ami 21 beautybuzz COSMO REPORT LET'S BOND Olaplex is releasing its second new product of the year, the No. 7 Bonding Oil. This specially formulated patented hair oil strengthens hair and improves shine, increases manageability, and eliminates frizz. It is also the first product from Olaplex that is a certified heat protectant and can be used alone or in conjunction with any current hair care routine. Olaplex, created five years ago in a garage in Santa Barbara, has grown to be one of the most successful independent beauty brands in the world. "Our goal with each product launch is to create a new category leader—a product that uses Olaplex's technology to provide amazing benefits for the customer," says Olaplex CEO Dean Christal. www.olaplex.com Insta-Promotion Word of mouth and business cards used to be the industry standard for attracting new clients. But today, Instagram can be a business booster, according to Modern Salon editors, even if your goal isn't to become the industry's next big superstar. Following are some tips to making an insta-splash on Instagram. • Lighting is everything. Natural lighting is key—a flash creates a glare and distorts color. A ring light can make the most immediate difference in your photos. • Smaller is better. Choose pictures to post based on which ones look better when reduced to thumbnail size, since most people look at Instagram on their phone. • Use hashtags. Hashtags are a must for promoting content that's relevant to your clients—and to improve the visibility of your posts. Some experts suggest including up to 12 hashtags per post. • Create a story. In addition to hashtags, clients want details and a backstory. So add the "behind-the-scenes" activities in your Instagram stories. • Be active. Comment on posts you love—don't just "like" them. Social media doesn't just give you a voice, it also validates others and keeps the inspiration flowing. Stay Inspired A few ideas to add new energy to your business Healthy Hair Love & Snow products are multi-functional, essential oil-based (with vitamin B complex, vitamin E, and antioxidants), and contain only 100 percent certified organic ingredients. Their Restorative Hair and Scalp Serum and Intensive Hair and Scalp Tonic products are designed for all hair types and textures to restore, strengthen, heal, and nourish. Use Love & Snow as a leave-in conditioner, detangler, overnight hair/scalp rejuvenator, heat protector, finishing serum, and aftershave; to reduce frizzy, brittle, dry, and damaged hair; and to help repair breakage, while also reducing excessive shedding. www.loveandsnowhairserum.com

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