ASCP Skin Deep

NOVEMBER | DECEMBER 2019

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ascp now offers advanced modality insurance! ascpskincare.com/ami 19 beautybuzz INDUSTRY NEWS Making an Impact Ways our industry helps the world ON A MISSION Pevonia International, home to Pevonia Natural Skincare, announces the launch of WOW, a five-pillar global campaign spotlighting its eco-focused World of Wellness and Wellness of World vision. As a proponent of clean drinking water since 2006, Pevonia continues to support the mission in Uganda through this new campaign. Their 2019 goal is to bring clean drinking water to 1.6 million people in Uganda through donations to charity: water, a New York-based nonprofit. Over the course of the two-year WOW program cycle, 100 percent of Pevonia's donation will be sent to the project site. In correlation with the launch of its WOW campaign, Pevonia International has also adopted a one-mile stretch of the world-famous Daytona Beach and is responsible for a monthly clean-up initiative. To learn more about charity: water, visit www.charitywater.org. To learn more about Pevonia's WOW campaign, visit www.youtube.com/watch?v=pw4sAUwjD_A. Fruits & Veggies Fight Skin Cancer According to findings published in the July 2019 issue of the Journal of the American Medical Association Dermatology, people who eat foods containing high levels of vitamin A have a 17 percent risk reduction for getting the second-most common type of skin cancer among fair-skinned people— cutaneous squamous cell carcinoma. According to Eunyoung Cho, associate professor of dermatology and epidemiology at Brown University, "Skin cancer, including squamous cell carcinoma, is hard to prevent, but this study suggests that eating a healthy diet rich in vitamin A may be a way to reduce your risk, in addition to wearing sunscreen and reducing sun exposure. Our study provides another reason to eat lots of fruits and vegetables as part of a healthy diet." Read the full study at www.sciencedaily. com/releases/2019/07/190731125417.htm. Embracing Wellness The spa industry has gone through a bit of a renaissance over the last decade or so, says Dom Stapleton, marketing manager at Boost Capital, a finance company that provides business loans to small enterprises. "What we've seen, particularly in the last decade, is a rise in wellness and self-care." Wellness Travel Boom: "In 2017, the world's wellness tourism market was worth a huge $639.4 billion, with an annual growth rate of 6.5 percent," Stapleton says. Much of the market was in "secondary wellness tourism," with people traveling to hotels and using the spa facilities. Focus on Ingredients and Ethical Produce: Consumers want to know exactly what they're putting in and on their bodies, as well as how and where it was produced. "Social responsibility and consciousness has become another trend that spas have the ability to harness," Stapleton says, "from offering packages that include a vegan afternoon tea to workshops that allow customers to create and make their own face masks." DIY: People are opting for self-care products and practices they can do at home. This will increase the opportunities to up-sell and cross-sell products in your spa. "While customers may only be able to afford to visit quarterly, this is an opportunity for spas to continue to build the momentum and a sense of loyalty." Spas Aren't Going Anywhere: "Now's the time to really optimize your spa offering," Stapleton says. "Follow trends, plug yourself into lifestyle influencers, and engage with the audience you hope to convert to customers. The wellness trend will only grow and amplify, with the demand for spas and health treatments increasing daily."

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