Issue link: https://www.ascpskindeepdigital.com/i/1153325
56 ascp skin deep september/october 2019 Wearing gloves, a uniform, and a name tag are small touches that show the client they are in a safe and clean environment and you are a professional offering a professional service. KEEP IT PROFESSIONAL Because intimate facials are done on a sexual area, take precautions to ensure the service itself is not sexual, especially if offering services to male clients. I recommend keeping lights bright in the room, dimming only when leaving for steaming or mask setting. It is important to follow safety procedures and demonstrate to the customer that the service is clinical, especially because people can be concerned about getting sexually transmitted infections (STIs), like herpes, when having intimate services done. Use table paper instead of sheets to provide a sterile setting. Wearing gloves, a uniform, and a name tag are small touches that show the client they are in a safe and clean environment and you are a professional offering a professional service. Often V-facials will include extractions and ingrown hair removal. If you are using lancets and extractor tools, follow your state's guidelines for disposing lancets in a sharps container and for sanitizing tools. Part of your procedure should include cleansing the area with an antibacterial product after any extractions. GROW YOUR BIZ As with any service, these treatments aren't going to sell themselves— especially something as specialized as V-facials. You have to promote! Offering limited-time-only specials, like "V-Steam Valentine" or "Bleach Babe" for spring break, are ways to gain interest from your customers. If you already have products or equipment handy in your treatment room, you can start offering some of these treatments today without adding details to your official menu or price sheet. It can be as simple as treating pimples with the high frequency wand or applying a skin lightener. Whatever you choose to do, the ultimate goal is to increase your revenue by addressing your customers' intimate skin concerns and gaining repeat business and referrals by giving noticeable and desired results to your clients.