Issue link: https://www.ascpskindeepdigital.com/i/1153325
54 ascp skin deep september/october 2019 O OFFERING INTIMATE SKIN CARE SERVICES Should you include these types of services in your menu? If your spa offers facials, Brazilian hair removal, chemical peels, or microdermabrasion, you already have the certifications and products needed to start offering intimate skin care services. Just like offering a back facial, offering a facial for the pubic area or buttocks will expand your menu without increasing your backbar expenses. You can use the same products and equipment you are already familiar with and simply modify the procedure to address the specific issues a client's skin has in the intimate region. These types of services won't be for every spa, just like Brazilians are not offered by all estheticians. Don't offer these services if you are nervous or don't like working on private areas. However, for estheticians who specialize in Brazilians, adding intimate facials can be a lucrative part of your business. When deciding to offer intimate facial services, you may want to see what other spas are charging for similar services to determine your pricing. One of the easiest ways to get started is to offer add-on services that can be done the same day as intimate waxing or laser, such as a calming or detoxifying mask that processes for 10 minutes after the session, charging between $5–$25 (depending on the mask product you use). Another same-day add-on is a pre-steam for $5–$20. Steaming opens the pores, which can help loosen hairs prior to waxing or sugaring. To help direct the steam, you can set up a tent over the pubic area with a sheet or towel. TREATMENT OPTIONS As to not overstimulate the skin, some intimate skin care services should be done separately from hair removal. Microdermabrasion is one of my favorite V-facial services to offer because it is quick and effective and you can charge $100–$300. You can adjust the tip and suction settings to customize for the buttocks, which has thicker skin, as well as the more delicate skin on the vaginal area. You can charge separately for each area or offer a combo package price. I offer a bum facial called the Cheek Glow, which includes cleansing, microdermabrasion, and moisturizing. If you want to offer intimate facial services to male clients, microdermabrasion is more clinical and less intimate than a typical facial-type service. You will find skin tags, cherry angiomas, pimples, and ingrown hairs are common in the pubic region. These can be treated with a radio frequency machine for $10–$50 per spot or a package price for many spots. Spot treatments are a quick and easy add-on that take only a few extra minutes and deliver instant and long-lasting results. If you offer microneedle therapy, this is another potential treatment for the vaginal area to rejuvenate the skin. Beyond tightening loose vaginal skin, microneedling can smooth and decrease the appearance of scars from ingrown hairs, stretch marks, tummy tucks, or C-sections. You can use microneedle therapy to push products deeper into the skin, such as skin lighteners or hyaluronic acid. I have also found it helps clear up pimples. You can offer this treatment alone or include it as one of the steps in your intimate facial.