ASCP Skin Deep

July | August 2019

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ascp now offers advanced modality insurance! ascpskincare.com/ami 15 beautybuzz INDUSTRY NEWS Grow Your Own A few new ideas for growing your esty biz FOREVER YOUNG According to the American Academy of Facial Plastic and Reconstructive Surgery, 72 percent of surgeons surveyed saw an increase in cosmetic surgery or injectables in patients under 30 in 2018. That's a significant increase from 2013, when that number was 58 percent. What does that mean for estheticians? Millennials are an important demographic who care about their skin. The trend is called prejuvenation, and esties are in the perfect position to develop treatments for younger clients that may help keep them from going under the knife. A Little Help Boston-based G2O Spa + Salon has launched its new G2O Female Entrepreneurship Grant Program. Open to all females who want to pursue or enhance their career as a business owner, the winner will receive a base grant of $3,000 and one year of mentorship from program founder and G2O Spa + Salon CEO Joyce Hampers. The application requires three references, the name and a description of the business or project, and an explanation of what you would do with the grant. You'll also need to submit your social media handles and a resume. Applications will be accepted until September 30. For more information on the grant program or to apply, visit www.g2ospasalon.com/grant. A Penny Saved In his article "4 Creative Ways to Save Money for Your Small Business," Jeff Charles shares simple—but sometimes overlooked—ways to save money while setting up your small business. "Make sure you are saving as much as possible when purchasing goods and services for your company," Charles says. 2. Barter with Other Businesses "As a growing business, bartering is both a fantastic skill to utilize and a great way to save on cash," Charles says. "Other local small businesses are in the same position you are—trying to scrimp and save at every corner. Bartering services is a great way to assist both organizations." 3. Don't Buy New Offi ce Equipment "It just makes sense to buy gently used equipment when you have the option," Charles says. Items like reception area furnishings and retail display shelves are ideal to purchase used. 4. Outsource as Much as Possible "Employees are essential to getting work done, but employee costs— from salaries to offi ce space to insurance—can be the biggest chunk of a small business's budget," Charles says. Consider hiring contractors for services such as accounting, marketing, or IT support. 1. Use Comparison Sites Charles says small business owners can streamline the process by using comparison sites. Instead of spending your time researching prices, use one of the many websites and apps that gather the data and the relevant facts you need to make smart purchases. According to the American Academy of Facial Plastic and Reconstructive Surgery, 72 percent

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