ASCP Skin Deep

MAY | JUNE 2019

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ascp now offers advanced modality insurance! ascpskincare.com/ami 57 In the last 10 years, the percentage of male spa clients has skyrocketed from 31 percent to 47 percent, and that trend is expected to continue.1 More men are embracing both the esthetic and health benefits of various treatments, and as health-conscious millennials enter the workforce and earn more disposable income, both genders from that generation will be spending more at the spa. On the other end of the age spectrum, one study shows that older men seeking laser procedures, injectables, and body-contouring treatments are already outspending their female counterparts by 13 percent at medical spas.2 On their own, men shelled out a whopping $345 million on skin care products in 2017, with an average annual growth of 7.2 percent on those items over the previous six years.3 by Lynn Parentini i i BOYS' Club

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