Issue link: https://www.ascpskindeepdigital.com/i/108113
Spring Forward Depending on where you live, your clients may be switching to their spring wardrobes and getting out into their gardens. Or, like here in Colorado, you may be entering the snowiest months of the year. Either way, a longing for color, renewal, and warmth will certainly be on clients' minds. P.S. When you're looking for business answers, whether it's how to set your pricing or where to look for a new job, check the ASCP Successful Business Handbook. Log in to the Members section at www. ascpskincare.com and look under Publications. Skin Associated Skin Care Professionals editor's note Spring is traditionally the beginning of wedding season, and our cover story this issue will help you target this virtually recession-proof market (see page 12). Most brides begin to plan and book wedding services long before their big day, so it's never too early to promote skin care, makeup, and waxing services for the June bride—maybe even next year's June bride. Floral scents and other gifts of nature are a great springthemed addition to your treatment room or reception area, and on page 19 you'll find easy steps to making your own herbal aromatherapy bar, along with a ready-made sign on page 20 to cut out and frame. Clients will love creating their own aromatic gift sachet to take home after any treatment as a reminder of their spa visit. Rebirth and renewal can also come into play when you offer clients a full beauty plan and an overhaul of their bathroom cabinet as their professional beauty coach (see page 22). Learning how to read a client's true goals and skin care wishes is the path to growth, both for the client and for your business. And, because even the nicest spring flowers need some pruning and training from time to time, the article beginning on page 26 offers tips for reducing the chance that a client will cancel an appointment at the last minute. Did you know you can make a real difference to your bookings by changing just one vital word in all your conversations with clients? Let us know how your year is going so far, and what plans and ideas you have for seasonal treatments or promotions this spring. Join us at www.facebook.com/ASCPSkincare, in our LinkedIn group, at www.twitter.com/ASCPSkincare, or share questions and advice with thousands of other estheticians at our very active forum, www.skincareprofessionals.com. In all our websites and publications, you'll always find plenty of seeds to grow your own garden of ideas for your skin care practice. deep Vol. #11, Issue #2 March/April 2013 ASCP Skin Deep supports, challenges, and educates today's skin care professionals as they help clients lead healthier, more confident lives. Editorial Carrie Patrick, Editor cpatrick@ascpskincare.com Darren Buford, Contributing Editor dbuford@ascpskincare.com Karrie Osborn, Contributing Editor kosborn@ascpskincare.com Jed Heneberry, Assistant Editor jheneberry@ascpskincare.com Advertising Angie Parris-Raney, Manager aparrisraney@ascpskincare.com Hannah Levy, Advertising Coordinator hlevy@ascpskincare.com Production Amy Klein, Manager aklein@ascpskincare.com James Sutherlin, Designer jsutherlin@ascpskincare.com Enviro/Tech inks, which Skin Deep has printed with since 2002, have a renewable resource content of 27.3%, which is much higher than the published 7% minimum soy content required for soy inks. Enviro/Tech inks include cottonseed, vernonia, sunflower, tung, linseed, and canola oils, in addition to soy. Printed in the U.S.A. on recycled stock containing at least 10% postconsumer fiber. ASCP Skin Deep (ISSN 19-412-495; USPS-024-571) is a bimonthly magazine published by Associated Skin Care Professionals, 25188 Genesee Trail Road, Suite 200, Golden, Colorado 80401. Periodicals rate postage paid at Golden, Colorado, and additional offices. POSTMASTER: Send address changes to ASCP, 25188 Genesee Trail Road, Suite 200, Golden, Colorado 80401. Email: getconnected@ascpskincare.com Websites: www.ascpskincare.com www.skincareprofessionals.com No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without specific written permission from ASCP. The views expressed herein are those of the authors, and not necessarily of the publisher or its advertisers. Publisher cannot be responsible for any unsolicited articles or materials, or the return of such items. Publisher cannot be held responsible for content of advertisements. The information contained herein is for educational purposes only and is not intended as advice for self-treatment. © 2013 All rights reserved. Printed in the U.S.A. on recycled paper. 2ASCP Skin Deep March/April 2013