Break into the billion-dollar bridal market
by Linda Ruberto
Weddings have never been bigger. According
to ABCNews.com, nearly 2.1 million couples
expect to tie the knot this year, and the cost of
the average wedding is more than $26,000.
If you have a passion for makeup, developing
a niche in this lucrative, highly sustainable
market is more than worthwhile. However, the
wedding industry is also highly competitive, so
you'll need to prepare well.
Most estheticians already offer pre-wedding services. We
know that beautiful makeup begins with perfect skin, and most
of us can easily incorporate bride-focused facials, manicures,
and waxing into our practices. But establishing yourself as
a contracted wedding service provider, qualified to handle
professional makeup on location, is different. It's a challenge
that demands focus, planning, and training.
12ASCP Skin Deep
March/April 2013
