www.ascpskincare.com 53
PERSONAL CONNECTION
AND TOUCH
The relationship you form with your
client is the foundation of client
loyalty. Do your clients love to talk?
Maybe your clients need to chat.
California-based esthetician Shawn
Paris says, "Clients want a personal
connection. They need a place to
lay down and share their troubles,
celebrations, and family issues."
Paris warns that it's becoming more
critical as many of her clients don't
have anywhere to take that energy,
and in today's technologically driven
society, it's become a release they
need more than ever. But remember:
it's OK to be a great listener, but
tread lightly in offering advice. If
you feel a client is really struggling,
it may be best to refer them to a
mental health professional.
In addition to the connection,
never underestimate the power
of human touch. Many times
you may be the only person in
a client's life to touch their face
positively, and that, in itself, is a
beautiful gift to offer your clients.
How to get ready: Be mentally
present when seeing clients. Allow
them space to reenergize and
provide a comforting space while
offering your gift of powerful,
positive connection and touch.
OPPORTUNITIES ABOUND
The fast-paced skin care industry
continues to trudge forward with
innovation fueled by consumer
demand. Whether it's clean
products, results-driven ingredients,
or a comprehensive approach to skin
care that excites you, you're bound
to find something electrifying that
sets your beauty business soul on fire
in 2019. May this year give you the
opportunity to grow in your practice,
fulfill your career goals, and change
the lives of many beautiful faces.
Notes
1. Reuters.com, "Global Cosmetics
Products Market Expected to
Reach USD 805.61 Billion by 2023—
Industry Size & Share Analysis,"
accessed December 2018, www.
reuters.com/brandfeatures/
venture-capital/article?id=30351.
2. Jenny Green, Arizona State University,
"ASU Scientists Unveil a Hidden
Secret of the Immortality Enzyme
Telomerase," accessed December 2018,
https://asunow.asu.edu/20180223-
discoveries-asu-scientists-unveil-
immortality-enzyme-telomerase.
3. ScienceDaily.com, "On the Horizon:
An Acne Vaccine," accessed December
2018, www.sciencedaily.com/
releases/2018/08/180829115522.htm.
4. Reuters.com, "Global Cosmetics
Products Market Expected to
Reach USD 805.61 Billion by 2023—
Industry Size & Share Analysis."
5. Jennifer Prince, NutritionalOutlook.
com, "Ingestible Skincare for
Men is a Growing Market, New
Consumer Research Suggests,"
accessed December 2018, www.
nutritionaloutlook.com/
beauty/ingestible-skincare-
men-growing-market-new-
consumer-research-suggests.
6. ProjectCBD.com, "What is CBD?,"
accessed December 2018, www.
projectcbd.org/about/what-cbd.
Many times you may be the only
person in a client's life to touch
their face positively, and that in
itself is a beautiful gift to offer
your clients.
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