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Uber wants to give you a ride, Grubhub wants
your takeout order, and HomeAdvisor wants to help
you fix your leaky roof. These disruptors of taxi
service, food delivery, and home services markets
have responded to the consumer demand for
convenient bookings, simplified payment options,
and instant gratification. Let's face it—we want
our services where and when we want them, with
booking as easy as a swipe on our phone. Now, the
on-demand trend is gaining traction in the spa and
wellness marketplace too.
by Patti Biro
