www.ascpskincare.com 63
Physical Space
From the parking lot and business signage, all
the way to the treatment rooms and restrooms,
your brand's story is being told by its physical
appearance too. It's important to make a
great first, last, and lasting impression
by making sure the mood matches your
brand's vibe both online and in person.
When your client pulls up to the spa, you
want them to know they're in the right
spot because it feels familiar—even
if they've never been there before—
because the colors and ambiance subtly
mirror the brand's identity. Retailers
like Home Goods and Marshalls can
be a great, cost-effective stop for
revamping your space if it needs it.
BRINGING IT ALL TOGETHER
Branding your business doesn't happen
overnight. It takes a conscious effort
to continuously and consistently make
strategic choices based on the brand's
best interest. However, the benefits are
worth it. Each time you're presented
with an opportunity to make a change
in your business, put the brand's identity
and personality in the forefront of your
mind. Weigh the shift by how it will affect
the perception of your brand and whether
it falls in line with your overall mission.
By making sure you're always putting your
brand's best foot forward, you're allowing your
clients and potential customers to connect with
you continuously, building familiarity and brand
loyalty. Remember, it's never too late to begin a brand
strategy, and it's certainly never too late to reinvent your
spa's brand with a beautiful and calculated update.
