www.ascpskincare.com 57
by Lauren Snow
Branding—the process
of creating a recognizable
professional name and
reputation for yourself
and your business—is
one of the most critical,
yet most overlooked,
elements of a business's
success. In an ultra-
competitive market, it's
important to make sure
your brand is instantly
recognizable and easy to
connect with. Whether
you're a business owner,
a solo practitioner,
or an employee, an
opportunity to brand
yourself exists—and
the benefits are fruitful
when done correctly and
consistently.
