ASCP Skin Deep

NOVEMBER | DECEMBER 2018

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www.ascpskincare.com 57 by Lauren Snow Branding—the process of creating a recognizable professional name and reputation for yourself and your business—is one of the most critical, yet most overlooked, elements of a business's success. In an ultra- competitive market, it's important to make sure your brand is instantly recognizable and easy to connect with. Whether you're a business owner, a solo practitioner, or an employee, an opportunity to brand yourself exists—and the benefits are fruitful when done correctly and consistently.

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