ASCP Skin Deep

SEPTEMBER | OCTOBER 2018

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Reach Out Advertisement Shelley Hancock www.shelleyhancock.com 925-392-8114 Skin Care Associated Professionals M E M B E R NEW Shelley's Show & Tell Audio Snippets I took my California State Board test in September of 1988! Thirty years have just flown by. I'm sure you've heard that saying: time flies when you're having fun. Well, I'm been having all sorts of fun for the past 30 years. Don't get me wrong though, it's not all play. I've enjoyed every minute of it, but I've also worked very hard. I purchased my first skin care center in 1990, less than two years after becoming an Esthetician. Talk about taking a leap of faith. It turns out it was the best decision I ever made because it started the ball rolling and led me to where I am now, mentoring my fellow Estheticians. I can remember sitting there all by myself after purchasing that Spa (no employees came with the Spa). I knew absolutely nothing about running a business. In fact, I barely knew how to be a good Esthetician, let alone a good business owner. I had no mentor, no one to reach out to. There was no internet to go to for answers to the questions I had. There were no YouTube videos to watch. There was only me. Just me and the excitement about my new adventure. Even with all the access to information nowadays, there's a good chance you may still feel isolated. Actually speaking with a person (which is not so easy nowadays!), especially a person that has experienced what you're going through, can make a difference as to where and how quickly your career moves forward. Here's something that happens to me daily: I'll answer the phone and the Esthetician on the other end gets tongue tied because they're actually speaking to me, a real person. They're surprised and grateful that a real person answered the phone. I believe it's important to be able to "talk the talk" with our fellow Estheticians. There's something about that back and forth banter of ideas that gets our creative juices going. To me it's exhilarating and something I really enjoy! My message today is to encourage you to reach out to a fellow Esthetician. Reach out to me! Get into a conversation about the industry. We need to share our knowledge and our experiences with each other. I have always believed that the more we share, the more will come back to us. There is a ton of business-building information on my website. I did a weekly radio show for a year and a half and you can listen to any of the episodes on my website. There are some really informative subjects and great interviews with industry icons. You can also listen to my Shelley's Show & Tell audio snippets for guidance. I'll be recording more of those later this year. This September marks 30 years in the industry and 58 years of adventures on this Earth. You have my permission to affectionately and playfully call me "a seasoned woman." Sign up for a professional account on my website and reach out to me! I look forward to hearing from you.

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