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Yes, it's barely
autumn, but if you
want to have a
profitable holiday
season, start
planning for it now
by Ali Davidson
THE
SEASON
H
How many times have you told yourself,
"I won't put myself through that again!"
following another crazy holiday season?
Whether you made the proclamation because
you didn't take full advantage of all the gift
card and retail potential, started planning for
the season too late, or completely overbooked
and wore yourself out trying to accommodate
everyone, we've all been there. Many of us
have even made that same proclamation
multiple years in a row (shout-out to myself).
